9 SaaS Pitfalls To Avoid
Shifting to cloud application providers requires companies to step carefully. Here are 9 potential problems that can prevent a smooth transition. (Image: Baranozdemir/iStockphoto ) The cloud has won.…
Here’s How To Get Your Market Segmentation Right
In an era of crowded communications, where all of us are constantly bombarded with information, it helps to engage in well-defined marketing and communications as a business. For this, it…
How Science Fiction Can Help Your Company Innovate
You and I would call it dreaming. But Singularity University‘s Robert Suarez calls it a way to achieve innovation. The managing director of innovation and design for the organization’s SU…
3 Signs The Future of Marketing is Semantic.
Semantics is defined as the study of meaning of words, phrases or sentences. And while arguing over semantics is usually not particularly fruitful, semantic marketing could be very fruitful for…
Google Shelves Plans to Create a Build-It-Yourself Smartphone
Two years ago, Google announced ambitious plans to create a build-it-yourself smartphone for consumers under the codename Project Ara. Now, smartphone enthusiasts will have to wait longer to get their hands…
Open innovation, open science and open to the world
Open innovation is undoubtedly becoming more and more common. Indeed, a paper by Henry Chesborough from a few years ago suggested that nearly 80% of organizations were already dabbling…
5 Tips for Making Family Vacations Deductible
As an entrepreneur or small business owner, you may be able to legally write off all or part of your family vacations. Virtually any expense can be deductible if it…
Why Salespeople Need to Learn to be Better Copywriters (Or Else)
Before the digital age, it was the smooth talkers and the extroverts who did all the selling, over the phone or in face-to-face meetings. But with the explosion of email…
CSR For Beginners: How To Give Back As A Business
All of us know that a business is primarily set up to earn profits. However, there is nothing that stops a business from being socially responsible and investing resources back…
The 5 Most Important Soft Skills to Look for in a New Hire
Knowing how to code isn’t the only skill you’d better bone up on if you want to get–and keep–a job in today’s workplace. Make sure you can check your ego,…
Bus stop app for visually impaired got start on the street
Genesis of innovation Aligning with the needs of users is something of a motto for Oates, who was CIO at Massachusetts’ state government before joining Perkins a year ago. Before…
Perfect Harmony: MBA and MFA Mindsets
Business needs to bridge two universes together: the scientific process taught in schools that offer a Master of Business Administration degree and the creative process taught in Master of…
This New App Wants to Reinvent the $20 Billion Sales Industry
As business developers and salespeople, we all know what to do to perform our best, so why don’t we do it? What separates top performers from the mediocre? The founders…
Mobile app for visually impaired could improve GPS accuracy
Slight left at cedar fence. Right on alleyway, between restaurant with covered patio and flower shop. Destination is through green door on left. Not like directions you’ve seen on your…
Hey, You! Here’s How You Can Be a Better Listener. (Infographic)
There’s a difference between listening and hearing. Many of us think we’re good listeners, when in fact we’re probably just hearing the person next to us. Actively paying attention and…
4 Easy Steps to Increase Sales Through LinkedIn
You’re personal brand’s website is an important tool where meaningful connections can be created. In order to establish yourself as an expert in your field you need great content and…
Creating a Brand That Drives Your CEO Reputation
The following excerpt is from Karen Tiber Leland’s book The Brand Mapping Strategy. Buy it now from Amazon | Barnes Noble | iTunes All CEOs have the daily opportunity (and…
5 Signs You May Need To Re-Energize Your Sales Pitch
Sales professionals have a tendency to fall victim to complacency, as they settle into a routine after finding some success and then presume that they can just keep operating the…
How Your First Board of Directors Shapes Your Company
Congratulations! You’ve grown your business, and your company has expanded. It’s time to assemble a board of directors (BOD) to help protect, govern and manage all you’ve built. The good news:…
6 Ways to Leverage Global Innovation to Grow Your Business
The World has been Flat for more than a decade, and our worldwide market continues bringing people and countries closer and closer. Competition and opportunity increase as technology travels across…