• August 21, 2013
Strategic Reasoning in Four Conceptual Views

The four conceptual framework of strategic reasoning recognizes that there are varying degrees of tractability (tameness or manageability) present in the situations that practitioners face. The framework also considers levels…

  • August 18, 2013
Sustainability Transition Strategies

Sustainable development represents an entirely new paradigm for industry and will require profound changes in processes, outcomes, and perspectives. In particular it will call for new types of interaction and…

  • August 17, 2013
Risk and the innovation dilemma

Innovation is effectively a management process aiming to bring together creative thought, technical/process development and commercial exploit- ation. Organisations need the right climate to promote innovation. Inevitably, conflict between innovation…

  • August 15, 2013
Strategic Agility

Companies need to build IT infrastructure for strategic agility. Strategic agility is defined by the set of business initiatives an enterprise can readily implement. Many elements contribute to agility, including…

  • August 14, 2013
The Strategy of Futureness

Studies of the reactions of astronauts, displaced families, and industrial workers almost uniformly point to the psychologist Hugh Bowen’s conclusion that “Anticipatory information,” “allows … a dramatic change in performance.”…

  • August 13, 2013
Transformational Outsourcing Strategy

The strategic view of global sourcing—called transformational outsourcing—suggests that a firm can achieve gains in efficiency, productivity, quality, and revenues much more effectively by leveraging offshore talent. Global sourcing can…

  • August 8, 2013
Strategic Alliances Features

A distinctive feature of the activities of global corporations today is that they are using cooperative relationships such as licensing, joint ventures, R&D partnerships, and informal arrangements—all under the rubric…

  • August 7, 2013
Value-Marketing Strategy

In the 1990s, value has become the marketer’s watchword. Today, customers are demanding something different than they did in the past. They want the right combination of product quality, good…

  • August 6, 2013
Key Performance Indicators Pros & Cons

Management uses performance measurement primarily for monitoring purposes, and many performance indicators have been developed to support operational decisions. These indicators are, at best, descriptive signals that some action needs…

  • August 3, 2013
Segmenting Business Markets

Business markets can be segmented with some of the same variables used in consumer market segmentation, such as geography, benefits sought, and usage rate, but business marketers also use other…

  • August 3, 2013
Postpurchase Consumer Behavior

After the purchase, the consumer might experience dissonance that stems from noticing certain disquieting features or hearing favorable things about other brands, and will be alert to information that supports…

  • July 30, 2013
What Makes a Customer Profitable?

A profitable customer is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company’s cost stream of attracting, selling, and…

  • July 26, 2013
Diagnosis of Strategic Change

How change is managed will depend on the magnitude of the challenge faced in trying to effect strategic change. To understand this it is useful to consider the type of…

  • July 26, 2013
IT and Competitive Performance

The enhanced capabilities of IT already help organizations to provide product/ service features that are valued by customers: ● Lower prices (through reduced costs) – particularly where the product is…