• February 11, 2014
Sourcing strategy Capabilities

Outsourcing works because it can deliver higher value and frees up internal resources to focus on a company’s core competency. Outsourcing has become a mainstream business practice and the factors…

  • February 7, 2014
Measuring Marketing Success

The marketing comfort zone has gone. Gone are the days when mass products were designed for mass audiences, and manufacturers and producers could combine good old mass-distribution methods, face- to-face…

  • February 5, 2014
Brand-Customer Relationship Strategies

A satisfied customer will buy new products or new versions that become available. By investing in customer retention programs, a company can increase its income without high acquisition expenses. The…

  • January 16, 2014
Strategic Corporate Early Warning

Strategic  Corporate Early Warning is the mechanism by which firms anticipate, detect and where possible prevent, or at least mitigate, strategic surprise. The purpose of early warning, in short, is to…

  • January 11, 2014
Social Media Marketing as Strategy

Companies traditionally do the following: 1. Set overall strategy 2. Conduct massive market research 3. Build “end-to-end” go-to-market strategies 4. Create brand positioning and messaging 5. Launch 6. Repeat steps…

  • January 3, 2014
Collaborative Innovation Challenges

Collaborative innovation concerns the actions that are promoted and encouraged as a consequence of satisfactory partnership activi- ties such as joint working and common initiatives. It is this aspect of…

  • December 30, 2013
Customer Value Processes Disintegration Risks

Demanding markets are creating new types of challenges for managers in supplier organizations. Powerful customers increasingly demand that sellers provide problem-solving and creative thinking about their business. They require the…

  • December 20, 2013
Challenge Driven Enterprise Strategy

Modern corporations are expected to design their strategy processes to anticipate the future, identifying new opportunities to drive profits, investing in high return initiatives, disinvesting in low- performing businesses or…

  • December 1, 2013
The Limits of Strategy

Strategies were neither designed nor implemented in controlled environments. The longer the sequence of planned moves, the greater the number of human agents who must act in particular ways, the…