5 Ways to Strengthen Your Online Reputation
Have you Googled yourself lately? Hopefully you have, because you can be sure others are looking you up online. Your online reputation is like your resume, your business card and…
7 Ways to Have a Difficult Conversation Without Losing Your Client
Whether it’s for a first-time sales call or an interaction with a long-term client, difficult conversations seem to occur with some frequency during the sales process. According to a study by Forrester, 90…
6 Steps for Continuous Brand Improvement
The following excerpt is from Karen Tiber Leland’s new book The Brand Mapping Strategy. The Continuous Brand Improvement (CBI) Process is a simple methodology that any committed company can follow…
Winning on the Track, Winning on the Job: 5 Productivity Tips
There’s an old saying in racing that goes “in order to finish first, first you must finish.” No one knows exactly who said it first, but everyone agrees the adage…
Low Productivity? You May Need a Digital Detox.
We are inundated with technology. From the moment you wake up in the morning and pick up your smart phone to end the alarm, to the time you spend checking…
This Is What Your Couch Potato Lifestyle Is Doing to Your Brain
Fear can be a fabulous motivator. Want to quit smoking? Imagine the inside of your lungs. Want to study harder? Picture working menial jobs for the rest of your life.…
5 Practical Programs that Build Innovation
As the business world is changing rapidly, the practical application of innovation programs can be confusing to organizations that are starting on an innovation path. Some methods are more…
3 Strategies CEOs Can Use to Remain Objective About Their Business
Cultivate Transparency and Honesty Without a culture that encourages vulnerability, transparency and honesty, you’ll never be able to get objective feedback from your team or your customers. This type…
Branding Evolution
The media business is percolating with over-the-top content — shows, series, events, and whole channels that bypass cable and reach consumers through social media, the Web, and other platforms. So…
Customer Co-Creation: A Deeper Path to Empathic Understanding
Each year businesses spend an aggregate of $40B on market research. This is largely in an effort to mine new insights about customers’ unmet needs, or to test out…
Why Innovation Is Moving Off-Premise
The majority of organizations are significantly stepping up hybrid cloud initiatives—moving beyond what was once described as “solid planning” for adoption into highly coordinated, fully integrated migration initiatives, according to…
8 Things Successful People Do With Their Downtime
When you think about the hyper-successful people of the world — the multi-billionaires, the CEOs, etc. — you probably imagine them working 24/7. And while they might put in more hours than…
3 Ways to Help Remote Employees Grow With Your Company
Remote workers are a growing trend in modern business, but an off-site team adds a layer of complexity to the age-old problem of keeping your staff both satisfied and productive. How do you…
3 Ways to Create Successful Proprietary Tech
Imagine a driverless car behaving more courteously than the driver sitting next to you. That’s what Drive.ai is looking to do with its iteration of a smart car: It’s experimenting…
5 Productivity Tips You Haven’t Heard a Million Times Before
When it comes to making each day more productive, you’re used to hearing the same tips over and over again. Resist the temptation to continuously check your email. Wake up…
No One Said It Would Be Easy to Be Disruptive
What does it take when the road to business growth is ever longer, bumpier and filled with potholes? The topic made the media decision makers uncomfortable – really uncomfortable. So…
Combine These 3 Things and Become a Master of Any Industry
Habits are universal. We are all human. Which means that success and how it is achieved is also largely universal. What someone learns in one industry is often extremely similar…
Innovations in Fintech
Technology automation tends to have two phases: In the first phase, automation replaces human decision-making and process with an inflexible set of rules, often creating new problems even as it…
What CIOs can learn from the Facebook CIO job posting
Hybrid CIO One of the notable aspects of the CIO job posting is how traditional IT it reads. The new CIO’s responsibilities will include “governance,” “building and enhancing an enterprise…
When Customer Loyalty Programs Backfire
Bottom Line: Customers who don’t hit the target to qualify for a reward are apt to hold it against the company and make fewer subsequent purchases. Loyalty programs have exploded…