5 Outdated Marketing Strategies (and What to Do Instead)
Here are five time-honored marketing strategies that were once best practices but which now make a company look clueless and a bit silly. 1. Spokesmodels An oft-quoted maxim of…
Here are five time-honored marketing strategies that were once best practices but which now make a company look clueless and a bit silly. 1. Spokesmodels An oft-quoted maxim of…
We so often get caught up in the building of our capabilities. In some ways, I keep attempting to “peel the innovation onion” in explaining the need to focus…
What is Pretotyping? What’s the hardest part about creating a successful product or service? If you’re Elon Musk building rockets, it might be the product itself. But for us…
Having a close link between strategy and execution is critically important. Your strategy is your promise to deliver value: the things you do for customers, now and in the…
If your data quality is suspect, your analytics program may also be doomed. Here’s a look at today’s data quality challenges and how to tackle them. Today’s information consumer is…
For years, business intelligence (BI) has been the industry standard for helping leadership gain visibility into business operations and make data-driven decisions. Many companies saw the analysis of their data…
Striving to make your business the best is a natural desire for all of us. As a young woman entrepreneur, I believe that constant progress is the key to…
There is scarcely a university in the western world today that doesn’t have some kind of facility to support students and academics who wish to create new companies around…
When Alexander Fleming, a brilliant but sometimes careless scientist, returned to his lab after a summer holiday in 1928, he found his work ruined. A bacteria culture he had been growing…
We’ve reached a point of no return. In the cloud industry, a culture has been established where everyone thinks they must innovate and deliver new features. It’s not only…
A major new survey by the Ponemon Institute has found that over two-thirds of IT managers and security managers polled found some of their organization’s existing security precautions either…
An entrepreneurial-minded individual is someone who is flexible, always hustling, value-oriented and driven to achieve success. Working for themselves, they make decisions on the fly and are prepared to pivot…
While 2016 saw innovation centers, intrapreneurship programs, corporate startups accelerators, and corporate FabLabs blossom, I expect 2017 to see the rise of a new kind of open-innovation centers: they…
Almost every new innovation activity seems destined to experience some, if not all, of the same challenges and traps that previous innovation programs encountered, so it behooves us to document…
A Verizon report highlights how big data complexity and a shortage of data science talent are hurdles for an IoT implementation, but we also have to remember the key…
The never-ending recession mentality in recent years has led many U.S. apparel companies to view outsourcing solely as a cost-saving measure. With a hypersensitivity towards profit margins, these companies justify…
The following excerpt is from Richard Koch and Greg Lockwood’s book Simplify. Are there any viable non-simplifying strategies? Of course there are. Consider the furniture industry, which boasts tens of…
It’s no secret that the life of project managers are intense — they essentially function as the CEO of their team, making sure that everything gets done at the…
When launching a IT transformation project, there are some steps you definitely don’t want to take, and 10 steps that could lead to success. Here’s how not to set…
According to AcuPoll more than 95-percent of new products fail each year. This harrowing statistic should sound an alarm, one that says the way we approach the conceptualization and…