• October 27, 2016
4 Tips for Growing a Sustainable Business

 The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building.   In the old days, before online rating places like Yelp, TripAdvisor, OpenTable and even RateMyProfessors and HealthGrades,…

  • October 25, 2016
Moving the Crowd in a New Direction

  The use of crowdsourcing  is to engage and move the crowd towards a new direction, by encouraging out individual thinking and discovery, searching for combining these contributions; ones that…

  • October 25, 2016
Software-as-a-Catalyst

Throughout its nearly 180-year history, John Deere has been an innovation leader. Its first product was a polished-steel plow that outperformed existing tools. And over the decades, the company’s research…

  • October 25, 2016
The Marketer’s Dilemma

  Massive shifts are afoot in media and marketing. Sectors that didn’t exist a few years ago — social media, native advertising, and in-app advertising, to name a few —…

  • October 25, 2016
Four Tracks to Market Leadership

Within a single decade, the music industry underwent a revolution in which digital upstarts triumphed over the market leaders. In 2006, record labels generated US$9.4 billion in CD sales in…

  • October 24, 2016
This Is Why Warren Buffett Is a Billionaire

What’s the shrewdest, smartest maneuver you’ve ever seen in business? originally appeared on Quora – the knowledge sharing network where compelling questions are answered by people with unique insights.  Answer…

  • October 24, 2016
Innovation Misdirection

Sometimes the fact you are keeping a trade secret is well known in the marketplace. Your product may work better than competitors’ products; you may have a price advantage; or…