The New Google Mobile-First Index Will Change SEO
Here’s what you need to know about Google’s new indexing policy so that you can adjust your SEO strategies accordingly. The Mobile-First Index: A New Way of Crawling Google “crawls”…
Four Business Models for the Digital Age
Digitization, which is of course happening all around us, is opening up a whole new spectrum of opportunities to create value. But how do you navigate this new horizontal world?…
How to Use Neuroscience to Frame Your Company’s Response to the Election
Business leaders have a choice during the next few months in the way they speak publicly about political affairs. The Brexit referendum, the U.S. presidential election, and the growing support…
Amazon Tests New Retail Consumer Checkout System
A store in downtown Seattle lets shoppers pull items off shelves and exit the store, with the cost of the items automatically added to their account. Amazon is experimenting with…
The Myth of the Coveted Loyal Shopper
Bottom Line: When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth. For established companies, market growth remains an important but elusive goal. Most…
4 Ways Omni-Channel Retailers Can Step Up Their Shipping Game
Let’s face it, shipping is a part of the online commerce process most retailers would prefer to ignore. That’s why most don’t spend nearly enough time strategizing about how to…
18 Things Testing Your Ads Can Teach You About Effective Advertising
The following excerpt is from Craig Simpson and Brian Kurtz’s book The Advertising Solution. Buy it now from Amazon | Barnes Noble | iTunes It’s highly unlikely you’ll hit on the ideal advertising formula right off…
Build the Network Necessary for Your Startup to Succeed
Having worked at startups for more than a decade, it has become clear that the defining characteristic of success is who you know. How much do those individuals trust and…
The Ultimate Networking Guide: 4 Ways to Expand Your Network
One of the make it or break its for a lot of entrepreneur’s is having a world-class network. If you have a strong network, your business can withstand just about…
Preparing Your Sales Team to Go Global
Small businesses aren’t all “mom and pop” shops anymore. Many are now internet-driven, global phenomena with customers all over the world. In fact, 58 percent of small businesses already have international customers,…
How That Procrastination Habit You Developed In College Is Killing Your Success Now
You’ve heard it time and time again… “I love the whooshing sound deadlines make as they pass me by.” Funny? Sure — but it also encapsulates the essence of college…
The 6 Deadly Sins Of Networking
I wish I didn’t, but I see lots of mistakes that people make when they are networking. How they network is based on flawed information that they somehow learned from…
Is Your Product Idea Right for Licensing? How to Tell
How can you tell if your idea for a new product is right for licensing? It’s a reasonable question . . . on the surface, anyway. If you’re new to…
IT Headed For Fundamental Changes, SIM Survey Shows
IT organization budgets look happy and positive on the surface, but there’s less money for maintenance and more for cloud and software development. The signs point to tumultuous times ahead.…
Why You Should Start a Consulting Company
Why You Should Start a Consulting Company Short version? You can build the business you want. Dear would-be entrepreneurs. I’ve got something I need to explain to you. You don’t…
Understanding why some patents get licensed…while others do not
by Ian McCarthy Technology licensing is an activity where the owner of a patent (the licensor) allows another party (the licensee) the rights to use, adapt and commercialize that patent…
6 Ways to Attract Millennial Customers
Millennials now make up the largest segment of the population, meaning they’re a big target for B2C companies. If you’re looking for ways to engage this younger demographic, take some…
8 Ways to Stop Wasting Money on Technology
On the fourth season of the TV show “The Office,” the team dealt with “Dunder Mifflin Infinity,” an initiative at the company to become more tech-savvy. Big surprise: The team…
Social Innovation Index 2016 [Infographic]
Your hosts, Braden Kelley, Julie Anixter and Rowan Gibson, are innovation writers, speakers and strategic advisors to many of the world’s leading companies. “Our mission is to help you achieve…
Renew vs. replace software? CFOs say it depends on business capabilities
Finance officers are looking at more than an ROI metric and a business case to determine if software systems should be renewed or replaced. Today, they’re also considering business capabilities,…