For most of its history, marketing has been dismissed as a “fluffy” business responsible for feel-good campaigns, cluttering your inbox, and…the Kardashian brand. Marketing is not rocket science. Yet, there is something about marketing…
UAE’s second largest telecom provider Du is open to offering voice over internet protocol (VoIP) services such as Skype and WhatsApp through its network if such services are offered in…
Last year, marketer Neil Patel told Inc. readers that “Growth hacking has reinvented business as we know it, and provided quantum leaps forward in strategy and business success.” I couldn’t agree more.…
I have very much enjoyed and appreciated my time as a contributor at Inc.com. Over the past several years, I have met amazing people, heard wonderful stories, and expanded on my…
Seven years ago my life was in a tail spin. I’d gotten myself fired from my “dream job,” and my Father was terminally ill. Our new baThe cracks in the dam were…
A vast majority of firms in the GCC have not made budgetary provisions for VAT, according to a new survey. This is despite analysts’ prediction that VAT will increase costs…
One of the most frequently asked questions I get is “How do I successfully build or grow my business?” People tend to believe that chasing money and investment are the best…
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » A one-time customer is a wasted…
You know you are capable of great things. You know that under the right circumstances you could go far. You believe in yourself and what you can accomplish. You may…
In my work as an executive coach, and in the sales training I do, I encourage clients to play Texas Hold ‘Em poker. I do this for one simple reason: The game…
My friend asked for advice on her pitch deck. She sent me two copies (always a worry). The first pitch deck looked pretty good because she’s clever. I wondered why the second…
By Michael Heald In the healthcare industry, leading pharmaceutical companies collaborate with biotech startups in drug discovery. In the financial sector, incumbent firms partner with FinTech entrants for access to…
Mike Sutcliff says Accenture Digital helps companies transition from legacy to digital operations to resist disruption, find new customers. There isn’t a single approach or new technology that will move…
While relatively few companies are making extensive use of both cloud computing and DevOps, those that commit to both are achieving vastly improved key performance indicators (KPIs) as a result,…
Illustration Public policy professor Philip Auerswald takes on “the Great Man–Machine Debate.” Illustration Journalist Dan Ackerman untangles the complicated history of one of the world’s most popular video games. Illustration…
…you’ve defined the problem with the old one, reframed it as a choice between at least two mutually exclusive options, and generated some initial possibilities through focused, facilitated brainstorming. (Side…
How is equity calculated for a startup? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Alexandra Isenegger, CEO @Linkilaw…
What can I do to make sure I am becoming the best version of myself? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and…
As business owners, our main objective is to move our companies forward. In the beginning, this often looks like jumping on every opportunity we can, saying yes to everything and landing every…
When you’re running a small business When you don’t have a marketing team, you don’t have direct access to industry experts who stay up to date with current trends. And…