Visual Side of Digital Marketing
The learning styles: auditory, visual, kinesthetic, etc. However, research shows that 90% of information transmitted to the brain is visual, and that visuals are processed 60,000 times faster in the…
The Dos and Don’ts of Call Tracking
Do…use call tracking to measure the effectiveness of offline advertising. For example, company should never launch a direct mail campaign without using call tracking. We partner with some of the…
5 Important Things About Marketing
Sales and marketing are interrelated. Marketers are being asked to do traditionally sales oriented tasks like interact with leads, send price quotes and even analyze sales data. Salesmen and women…
5 Answers for CEO
Without up-to-date information trending profitable versus non-profitable customers and the issues driving the best customers away, CEOs and their businesses are unable to manage customers as assets. Guerrilla metrics give…
2nd Customer Analytics & Intelligence Summit 2013
2nd Customer Analytics & Intelligence Summit Website July 23 – 24, 2013, Hilton San Diego Resort & Spa, San Diego, USA Customer insights result in knowing your customer needs and…
12th European Conference on Research Methodology for Business and Management Studies
12th European Conference on Research Methodology for Business and Management Studies Website 4-5 July 2013 University of Minho, Guimaraes, Portugal Each year the European Conference on Research Methodology for Business…
Total Telecom Network Management Show 2013
Total Telecom Network Management Show 2013 Website Jul 02-03, 2013 Venue: ETC Venues, St Paul’s Address : 200 Aldersgate City: London Country : United Kingdom Total Telecom Network Management Show…
Pan-European Performance Marketing Conference and Exhibition 2013
Pan-European Performance Marketing Conference and Exhibition website Jul 02-03, 2013 Venue: Hotel Okura Amsterdam Address : Ferdinand Bolstraat 333 City: Amsterdam Country : Netherlands As performance marketing continually evolves, its…
Customer Experience Exchange for Retail
Jul 02-03, 2013 Website Venue: Pestana Chelsea Bridge Hotel & Spa Address : 354 Queenstown Road City: London Country : United Kingdom Today’s operating environment for retailers is tougher than…
Disruptive Technology – The Inside Track Conference
Jun 25-27, 2013 website Showcasing the world’s most disruptive technologies, the pioneering three-day congress offers an unprecedented array of bleeding-edge innovation and inspirational, world-class keynotes. An impressive line-up of luminaries…
The New CIO: Chief Innovation Officer
Traditional CIO activities centered on infrastructure and costs, a model built on the historical role of CIO as gatekeeper of technology and protector of corporate information assets. Despite clear evidence…
Enablers of the Digital World: the killer-structure (1/2)
How should Telcos innovate? Ovumpleted a throrough analysis about Telco’s innovation challenge: ‘Understanding How Telcos innovate’. The entire report by Emeka Obioudu is worth reading as it includes case studies…
Organizations Reorganized, Delayered and Downsized
So who has not faced one of those moments when it is announced that there is a reorganization about to take place, it happens in all organizations. It often has…
How Binge TV Viewing Can Improve Your Bottom Line
Binge TV and the Workplace What does a visualization consultant have to offer on the topic of TV-show consumption? And more importantly, how can insights on the growing phenomenon of…
The Future of TV
Many think of TV as a dinosaur of the past. With the rise of social media and other new technology platforms, new media types predict that its days are numbered,…
Study Demonstrates the Link Between Collaboration & Growth
A recent study by Andy Cosh and Joanne Jin Zhang of the UK Innovation Research centre set out to examine howpanies were using open innovation. The report makes a thought-provokingparison of…
50 Creative Rewards (with tips) to Incentivize Innovation
When ites to ideation or crowdsourcingmunities, most will argue that a good rewards program can help stir the pot and provoke not only better engagement, but better content. It gets…
Enablers of the Digital World: African street-innovation (2/2)
Executing an innovation ecosystem Editors note: This is a 2 part series. See 1/2 here. According to previous of Ovum analysis, enriching their core product with services acting as a…
Using a War Room to Create Pervasive Innovations
Your teams did their market research. They ran an array of consumer insight sessions. They found the customers real Need. They ran professional ideation and storyboard sessions. They created prototypes…
Innovating Human Capital Management? Yes!
At the mention of the word “innovation” your mind might conjure up images of lab-coated geniuses navigating high-tech laboratories and designing the latest smart phone orputer tablet. While most leaders…