3 Things You Must Do to Scale Your Ecommerce Business
Trying to scale your business can be a difficult task. Even if the company is growing on its own, there are still many things you need to do in order…
To Franchise or Not to Franchise: How to Decide.
For many brands hoping to expand, franchising is a great model. But it’s not the only (or always the best) option. Here, we follow two similar entrepreneurs as they choose…
7 Low-Tech Ways to Really Boost Your Productivity
You’ll never outrun your challenges, no matter how hard you try. We live in a digital age and of course, there are tools that will help you stay productive even…
3 Ways to Turn a Startup’s Bad Professional Review Around
Criticism hurts, but at the same time it’s usually valuable. Had my friends not brutally mocked my terrible goatee for six months, for example, I’d probably still look like a…
11 Reasons Why Questions Are So Effective
11 Reasons Why Questions Are So Effective Answers are a dime a dozen. But dialogue is what really matters. The other day I attended a forum designed to explain a…
The Biggest Innovation Of The Next 100 Years Is Right In Front Of You
It never fails that the greatest innovations often come wrapped in obscurity and misunderstanding. I can imagine a scene in which the first wheel was met with head scratching, confusion,…
Top Executives Pledge to Put More Women in Charge By 2030
The highest glass ceiling in the U.S. might remain intact after November 8, but there seems to have been a sea change in women’s equality in the workplace lately. Executives…
The New Google Mobile-First Index Will Change SEO
Here’s what you need to know about Google’s new indexing policy so that you can adjust your SEO strategies accordingly. The Mobile-First Index: A New Way of Crawling Google “crawls”…
How to Use Neuroscience to Frame Your Company’s Response to the Election
Business leaders have a choice during the next few months in the way they speak publicly about political affairs. The Brexit referendum, the U.S. presidential election, and the growing support…
Four Business Models for the Digital Age
Digitization, which is of course happening all around us, is opening up a whole new spectrum of opportunities to create value. But how do you navigate this new horizontal world?…
The Myth of the Coveted Loyal Shopper
Bottom Line: When it comes to consumer goods, infrequent purchasers, not faithful customers, seem to drive market-share growth. For established companies, market growth remains an important but elusive goal. Most…
Amazon Tests New Retail Consumer Checkout System
A store in downtown Seattle lets shoppers pull items off shelves and exit the store, with the cost of the items automatically added to their account. Amazon is experimenting with…
18 Things Testing Your Ads Can Teach You About Effective Advertising
The following excerpt is from Craig Simpson and Brian Kurtz’s book The Advertising Solution. Buy it now from Amazon | Barnes Noble | iTunes It’s highly unlikely you’ll hit on the ideal advertising formula right off…
4 Ways Omni-Channel Retailers Can Step Up Their Shipping Game
Let’s face it, shipping is a part of the online commerce process most retailers would prefer to ignore. That’s why most don’t spend nearly enough time strategizing about how to…
The Ultimate Networking Guide: 4 Ways to Expand Your Network
One of the make it or break its for a lot of entrepreneur’s is having a world-class network. If you have a strong network, your business can withstand just about…
Build the Network Necessary for Your Startup to Succeed
Having worked at startups for more than a decade, it has become clear that the defining characteristic of success is who you know. How much do those individuals trust and…
How That Procrastination Habit You Developed In College Is Killing Your Success Now
You’ve heard it time and time again… “I love the whooshing sound deadlines make as they pass me by.” Funny? Sure — but it also encapsulates the essence of college…
Preparing Your Sales Team to Go Global
Small businesses aren’t all “mom and pop” shops anymore. Many are now internet-driven, global phenomena with customers all over the world. In fact, 58 percent of small businesses already have international customers,…
Is Your Product Idea Right for Licensing? How to Tell
How can you tell if your idea for a new product is right for licensing? It’s a reasonable question . . . on the surface, anyway. If you’re new to…
The 6 Deadly Sins Of Networking
I wish I didn’t, but I see lots of mistakes that people make when they are networking. How they network is based on flawed information that they somehow learned from…