by Mari Anixter
40 brands, 7 trends, global insights, and more…
In this 2017 Interbrand Breakthrough Brands report, you’ll find the 40 startups and upstarts changing the world and discover the key trends they’re driving. Each brand’s growth trajectory is mapped in striking data-driven visualizations, and you’ll see where some of last year’s Breakthroughs are today. Global experts also weigh in on the unique challenges, growth opportunities, and rising brands in their regions.
Why Interbrand Breakthrough Brands? The objective is simple: it’s discovering and celebrating the next generation of brands—the startups, upstarts, challengers, problem solvers, innovators, and category creators that are embodying growth.
Being considered a Breakthrough Brand takes more than a unique idea and business model, and goes far beyond injections of funding. It’s about growing businesses that are also great brands—because we know it’s the combination of the two that helps a company achieve standout growth. It’s the key differentiator that puts them ahead in pace, awareness, and adoption.
A brand can help make a business idea real, because it translates the company’s purpose into experiences that capture attention and devotion. That’s how Breakthroughs become a benchmark for the category they’re creating, or challenging.
Growth is the hallmark of Breakthrough Brands, but it’s not just about business or bottom-line growth, it’s about everything they help flourish and accelerate. Because growth for Breakthrough Brands is not just about getting ahead of the curve, but breaking the line clean through.
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Mari Anixter is the Managing Editor for Innovation Excellence. Based in Chicago, she serves as director of community, digital editor, and content curator for the global IX community. Please follow @mari_IX and @IXchat